Finally, we will explain how you can use your audience analysis not only during the creation of your speech but also while you are delivering it. We will then describe three different types of audience analysis and some techniques to use in conducting audience analysis.
In this chapter, we will first examine some reasons why audience analysis is important.
is the process of gathering information about the people in your audience so that you can understand their needs, expectations, beliefs, values, attitudes, and likely opinions. The best way to reduce the risk of such situations is to conduct an audience analysis as you prepare your speech.Īudience analysis The process of gathering certain kinds of information about the people in your audience and using that information to understand the beliefs, values, needs, attitudes, and opinions they hold. Worse, lack of consideration for one’s audience can result in the embarrassment of alienating listeners by telling a joke they don’t appreciate, or using language they find offensive. Think of a time when you heard a speech that sounded “canned” or that fell flat because the audience didn’t “get it.” Chances are that this happened because the speaker neglected to consider that public speaking is an audience-centered The emphasis of a speaker on the importance of the audience’s characteristics and needs. The success of your speech rests in large part on how your audience receives and understands it. Scholars Sprague, Stuart, and Bodary explain, “Speakers do not give speeches to audiences they jointly create meaning with audiences.” Sprague, J., Stuart, D., & Bodary, D. In order for your speech to get a fair hearing, you need to create a relationship with your listeners. Does your audience care what you as a speaker think? Can they see how your speech applies to their lives and interests? The act of public speaking is a shared activity that involves interaction between speaker and audience. In addition to the publishing platform, we expect to see more announcements around mobile apps (focusing attention on developers), automotive (including navigation, GPS and automotive entertainment) and the connected home.One of the consequences of the First Amendment to the Constitution, which protects our right to speak freely, is that we focus so much on what we want to say that we often overlook the question of who our audience is. “We have some pretty innovative and ground breaking stuff coming in TTS,” Oren explains.
He sees the advancements iSpeech has made in making human-sounding text-to-speech to be an important differentiator and source of new business. Along with partners, its roster already includes automated speech recognition (ASR), speech-to-text rendering (dictation/transcription), command and control and translation, in addition to the text-to-speech rendering that is at the base of the Publishing Platform.
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Evernote, provider of one of the most popular note-taking and information aggregation utilities, has integrated iSpeech publisher into Evernote Clearly – a utility that makes the written content in a Web site easier to read (and now hear).Īccording to Yaron Oren, iSpeech’s COO, the company will continue to provide the full spectrum of automated speech processing capabilities. Pearson plc, parent company to Pearson Education, The Financial Times Group and The Penguin Group, is using the tools and platform to create audio books. It also announced two participating partners. Automated speech processing specialist iSpeech has launched iSpeech for Publishers, a new set of tools and services that make it possible for content creators and aggregators to have articles or postings “read” to them by life-like voices.